Blue Cross and Blue Shield of Texas pays it forward: 95 days of community giving
For close to one hundred years, Blue Cross and Blue Shield of Texas (BCBSTX) has been more than just a health insurer in the Lone Star State – it’s been a friend and neighbor.
This year, as BCBSTX blows out 95 candles on its birthday cake, the company is celebrating in a special way. On Sept. 16, 2024, BCBSTX launched the “95 Days of Kindness” campaign, showing that its commitment to Texans goes beyond health insurance. It’s about being there for each other and making our communities healthier, happier places to live.
The “95 Days of Kindness” campaign further demonstrates BCBSTX’s dedication to community involvement. The company will partner with local nonprofits focused on sustainable improvements in health. This initiative, extending beyond traditional corporate social responsibility, showcases BCBSTX’s efforts to improve the lives of Texans.
“It’s a milestone birthday, making Texas shine brighter,” said James Springfield, BCBSTX President.
Realizing the mission
BCBSTX is committed to enhancing the health and well-being of Texans. It collaborates with a network of more than 168,000 health care professionals and 550 hospitals across Texas. Its wide-reaching network supports nearly 8 million members, providing them with access to quality, cost-effective health care.
A Texas tradition
What distinguishes BCBSTX is its legacy and member-centric structure. The company is member-owned. That means it makes long-term investments to benefit members, customers, providers, and communities, without worrying about short-term expectations of shareholders.
While BCBSTX serves all counties, it operates out of the Dallas Region with a vibrant business environment and a diverse population to serve. The company’s roots are in Dallas, where businessman Justin Ford Kimball pioneered the concept of “group hospitalization” in 1929.
That historical connection, combined with the region’s dynamic health care sector, makes it an ideal base for BCBSTX’s operations to ultimately serve the heart of Texas: its people.
A focus on care
BCBSTX is a trusted partner in health. Promoting healthy lifestyles, such as wellness initiatives and disease prevention screenings, helps reduce health care costs and improve overall outcomes.
BCBSTX’s highlights include:
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- Special Beginnings®: This expanded maternal and infant health initiative is focused on health outcomes by increasing access to care, reducing care gaps, and educating and engaging residents on a community level.
- Blue ImpactSM Grants: Investing in and partnering with nonprofits that offer sustainable, measurable health programs.
Community engagement
BCBSTX’s approach to community engagement is multifaceted. The “95 Days of Kindness” brings this to life, involving employees from all 16 offices statewide in acts of kindness.
By partnering with local organizations, BCBSTX addresses diverse needs and brings communities together to uplift one another. Activities include:
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- Big Brothers Big Sisters Dino Dash: Raising funds through 5K runs. Families can expect to run alongside dinos of all shapes and sizes.
- American Heart Association: Dallas Heart Walk: A community fundraising walk to support cardiovascular health.
- Be the Match: Kit Assembly: A volunteer initiative to assemble swab kits, helping the world’s broadest bone marrow registry.
The “95 Days of Kindness” campaign not only pays homage to the company’s long-standing history but also reaffirms its dedication to community service. The goal is clear: make a tangible difference in the lives of Texans.
Keep an eye out for more updates from BCBSTX and its community work at www.bcbstx.com, Facebook, and LinkedIn.