Jessica Heer

Senior Vice President, Regional Marketing and Talent Attraction

Jessica is the Senior Vice President leading the Dallas Regional Chamber’s Talent Attraction initiative, one of the Chamber’s most important efforts of the past several years, marketing the Dallas Region to attract and retain workers from around the world.

In this role, Jessica and her team lead Say Yes to Dallas, the Chamber’s national communications and marketing campaign, aimed to share all the reasons why the Dallas Region is a great place to start or continue a career, to raise a family, and to experience a one of the most vibrant and affordable places in the nation.

Additionally, Jessica oversees the DRC’s regional marketing efforts.

Jessica joined the Dallas Regional Chamber in 2005 in the Information and Research Department where she was responsible for producing the Dallas Economic Development Guide and providing research analysis to DRC members and departments. In 2007 she joined the Economic Development department, leading corporate recruitment efforts for companies considering a move or expansion to the Dallas Region. During her tenure at the DRC, Jessica has completed many economic development projects, including AT&T, Toyota Motor North America, Kubota Tractor Corporation, Jacobs Engineering Group, and more.

Before joining the DRC, she worked at the North Central Texas Council of Governments where she was responsible for economic data research efforts, supporting agency departments, local governments, and the general public. She holds a bachelor’s degree in Political Science from Midwestern State University and a Master of Public Administration (M.P.A) degree from the University of North Texas.