PwC Creates COVID-19 Navigator, Free Customized Business Reports

Gloria Salinas, Managing Director, Economic Development

April 7: This story has been updated with additional information and statistics regarding use of the navigator tool.

As businesses across the Dallas Region and the nation begin to grapple with the impact of COVID-19, PwC has launched a free customized digital assessment to arm business leaders with a COVID-19 response readiness report.

The PwC COVID-19 Navigator is a free online, interactive tool aimed at helping a company’s leadership team understand facts. The digital assessment contains three sections of questions that gauge where the company is in its response to COVID-19. The tool is designed to assess and guide leadership toward a path of preparedness across six focus areas:

  • Crisis Management and Response
  • Workforce
  • Operations and Supply Chain
  • Finance and Liquidity
  • Tax and Trade
  • Strategy and Brand

Navigator is a collaborative tool that creates a shareable link for a company’s leadership team to access and provide input on different sections of the survey. The tool aggregates all responses and information provided during the survey and, if the company consents to share its data with PwC, the company receives a report instantly upon completion. Each report highlights the potential impact of COVID-19, assesses where the company is on its journey to respond in the six critical business areas, and provides actionable recommendations to help the company progress in its response.

“COVID-19 presents significant challenges to people and organizations around the globe — and the disruption continues to evolve,” said Scott Moore, PwC Greater Texas Market Managing Partner. “It’s important that we prepare for, respond to, and ideally emerge stronger from this new normal.”

The insights gleaned from Navigator enable PwC to understand how COVID-19 is impacting businesses across six critical areas within sector groups or certain markets and territories.

As of March 30, PwC has collected responses from more than 1,100 global companies, with more than 400 in the U.S. Based on responses submitted to date, 80% of companies expect COVID-19 to have a critical or significant impact on their business. Additionally, responses indicate that companies have begun to make strides in terms of their workforce response but only roughly a quarter of respondents are executing a plan around operations and supply chain issues.

“We all need to structure responses that are capable of managing the work now and in the weeks and months ahead,” Moore said. “That’s why our team of specialists collaborated to create a digital assessment to help companies understand the potential impact of this crisis to your business and gauge readiness to respond.”

To begin the COVID-19 Navigator digital assessment, visit PwC’s COVID-19 Navigator Registration Site.

For more information on the COVID-19 Navigator, email the Navigator Team at or visit COVID-19:What US business leaders should know.