Dale A. Petroskey assumed the position of President and CEO of the Dallas Regional Chamber (DRC) on April 1, 2014. He works with the Board, staff, and more than 1,100 member companies to increase economic prosperity and enhance the quality of life throughout the region. The DRC focuses on economic development initiatives, improving education at all levels, and setting public policy direction designed to maintain a healthy business climate in North Texas.
Mr. Petroskey brings to the Chamber a strong background in public policy, strategic communications, and non-profit management, having held leadership positions in all three sectors – public, private, and non- profit – for more than 30 years.
After graduating from Michigan State University, he worked 18 years in Washington, D.C., where he served as Chief of Staff to Congressman Bill Goodling (PA), Assistant White House Press Secretary to President Ronald Reagan, and Assistant Secretary for Public Affairs at the U.S. Department of Transportation under then-Secretary Elizabeth Dole.
At The White House, Mr. Petroskey served as a spokesman for President Reagan and led the staff responsible for the preparation of every official White House document released to the media. In addition, he traveled extensively and accompanied the President to his historic first meetings with Soviet General Secretary Mikhail Gorbachev, in Geneva, Switzerland, in November 1985, and in Reykjavik, Iceland, in October 1986. He also accompanied the President and Mrs. Reagan to Camp David on 10 different weekends.
From 1988-1999, Mr. Petroskey served as a senior executive at the National Geographic Society, the world’s largest educational membership organization. He was named the first-ever Vice President of Public Affairs in 1988 and was promoted to Senior Vice President of Mission Programs in 1996. In that role, he was the senior executive responsible for the committee that funded scientific research and exploration projects for well-known scientists and explorers such as Jane Goodall, Bob Ballard, and Sylvia Earle. He also oversaw a 50-state geography education program, which still includes the National Geography Bee, which was hosted by Alex Trebek, as well as exhibits, the public lectures program, and fundraising.
From 1999-2008, Mr. Petroskey was President of the National Baseball Hall of Fame and Museum in Cooperstown, New York, where he was the primary link to all living Hall of Famers and their families and led the day-to-day operations of one of the nation’s best-known and most respected museums – a premier symbol of American achievement. While there, he was instrumental in launching the museum’s first-ever national traveling exhibition, Baseball As America, which was seen by more than 2 million visitors in 15 respected museums throughout the U.S., including the Dallas Museum of Nature and Science in Fair Park. Membership grew from 4,000 to 32,000 during his tenure, and he also helped create the Hall of Fame’s Development Office, which now provides an important source of revenue. One of his greatest sources of satisfaction and pride was working closely with the Board to initiate and implement a one-time-only, five-year study and process for considering and electing Negro League players, managers, and executives. That process resulted in the election of 17 Negro Leaguers in 2006, nearly doubling the number in the Hall of Fame.
From 2008-2010, Mr. Petroskey served as Executive Vice President of Marketing and Community Development for the Texas Rangers, where he led the reorganization of the Texas Rangers Foundation, resulting in a focus on children in need and a much greater awareness in the community. He also made more than 70 speeches throughout North Texas to share the story of the Rangers on the field and in the community. While with the Rangers, Mr. Petroskey served on the North Texas Super Bowl XLV Host Committee, the Arlington Chamber of Commerce Foundation Board, the Arlington Convention and Visitors Bureau Board, and the United Way of Greater Dallas campaign.
Mr. Petroskey was also Vice President of Public Affairs for Occidental Petroleum Corporation (Oxy), the nation’s fourth largest energy company. He worked mostly with Oxy’s five general managers throughout California and other key senior-level managers on challenging legislative and regulatory issues, local community engagement, public education, and charitable contributions.
Mr. Petroskey is a member of numerous Boards, including the Dallas Citizens Council, Dallas Medical Resources, Educate Dallas, The Alfalfa Club of Washington, D.C., and Clayton Kershaw’s Challenge. He is also a Senior Fellow at the Center for the Study of the Presidency and Congress in Washington, D.C.
Mr. Petroskey and his wife, Ann, both graduates of Michigan State University, have been married since 1978. They have three grown children: Kathleen, an SMU graduate living and working in Dallas; Frank, a Tufts University graduate living and working in New York City; and Claire, a College of Charleston graduate living and working in Charleston, SC.
Ms. Farley leads the Dallas Regional Chamber’s financial and operational efforts across the Chamber’s strategic pillars of Economic Development, Talent Attraction, Education and Workforce and the Public Policies that support them. Her focus is connecting Chamber members with programs, legislative efforts, and partnerships to improve the region for all and expand their businesses. Ms. Farley currently serves on a number of boards and councils, including serving as Governor Abbott’s appointee to the Pathways to Technology Advisory Council and the Dallas County Workforce Board. Prior to her work at the Dallas Regional Chamber, Ms. Farley was the CFO of Command and Control Environments in Grapevine, Texas.
As a Certified Management Accountant, she also worked as a consultant with several national firms, including Haynes and Boone, LLP, serving clients in highly regulated industries, particularly on government contracts and accounting investigations.
Mike is Senior Vice President of the Dallas Regional Chamber’s Economic Development program, a position he has held since 2004. The Dallas Regional Chamber’s Economic Development team is responsible for economic development marketing and corporate recruitment to the region and is privately funded by dedicated investments from local corporations.
Mike leads the economic development staff and critical relationships with regional allies, the State of Texas, the Chamber’s board and executive committee and economic development investors.
From 2002 to 2004, prior to joining the Dallas Regional Chamber, Mike was a Senior Vice President with the Buxton Company, a Fort Worth-based consulting firm that selects locations for prominent national retailers and helps cities with retail-oriented economic development programs.
For 14 years from 1988 through 2002, Mike was with the Fort Worth Chamber of Commerce economic development department and promoted to lead the economic development team as Senior Vice President of Economic Development.
Mike holds a Master of Science degree in economic development from the University of Southern Mississippi and a Bachelor of Science degree in regional planning, also from Southern Miss.
During his career Mike has successfully engaged numerous corporate locations and expansions to the DFW area, including several headquarters projects such as AT&T, Comerica Bank, Fluor, Toyota, Hilti, and Kubota.
In 2015, he served as chairman of the Texas Economic Development Council (TEDC), the 800-member statewide organization for economic developers. He also provides leadership to the DFW Marketing Team, the association of economic development professionals representing Dallas-Fort Worth area cities. Mike is currently one of 9 appointees to the State of Texas incentives oversight committee; serving the Texas legislature.
Priscilla Camacho is the Senior Vice President of Public Policy at the Dallas Regional Chamber.
Priscilla oversees the Public Policy team which is in charge of all advocacy efforts to support the North Texas region ensuring it remains the number one place in the country to live, work, and build a business. Using a team of experts on local, state, and federal issues, the Public Policy team is focused on using influence in the development and implementation of policies at all levels of government to benefit the North Texas Region.
Priscilla joins the DRC from the San Antonio Chamber of Commerce, where for the last 4 years she has served as Vice President of Education and Workforce Development. In this role she worked with chamber members and external stakeholders to develop public policy strategies related to education and workforce issues at the local, state, and federal levels.
A family law attorney early in her career, Priscilla previously worked for several law firms in San Antonio, including Plunket & Gibson and Ford & Massey. She also owned and operated her own law practice for several years.
She is a native of Laredo, Texas, and graduated from St. Mary’s University with a degree in English & Communication Arts. She received her law degree from the Texas Tech University School of Law.
Priscilla has also served in various capacities on nonprofit and governmental board to include: Past Chair of the Texas Young Lawyers Association, Mayoral Appointee for the City of San Antonio’s Parks and Recreation Board, Public Member of the San Antonio Police Department’s Training Advisory Committee, and the County Judge Appointee for the Bexar County Child Welfare Board.
Recognized for her service to the bar and community, Priscilla has been named as a 40 under 40 leader by the San Antonio Business Journal, G.O.L.D. Award recipient from the Texas Tech University School of Law, Outstanding Young Lawyer by the Bexar County Women’s Bar Association, and a Texas Super Lawyer Rising Star by Texas Monthly and Scene in SA Magazine.
Priscilla’s extensive experience in education and workforce and public policy on behalf of a large Texas chamber provides the DRC a constant and effective advocate for our members on the critical issues which affect them – at City Hall, in Austin, and in Washington, D.C.
Jennifer is Senior Vice President of Member Engagement for the Dallas Regional Chamber. In this role, Jennifer leads an internal member engagement team and collaborates with volunteer leadership throughout the business community to provide the resources to support and sustain the DRC’s region-wide programs and initiatives.
Her primary objectives include efforts to foster positive relationships with existing members and optimize their experience, increase corporate investments, and promote membership benefits, events and the DRC’s five leadership development programs. Jennifer and her team also work to increase member participation and retention and identify ways for member companies and community leaders to enhance their success.
Before joining the Dallas Regional Chamber in early 2010, Jennifer gained extensive experience in the chamber industry. She worked as Vice President of Membership & Marketing for the Nashville Area Chamber of Commerce; Manager of Member Services for the Greater Houston Partnership; Membership Development Director for the Charleston (South Carolina) Metro Chamber of Commerce; and Manager of Membership and Special Projects for the Bryan/College Station Chamber of Commerce.
During her 20-year career with chambers, Jennifer has been active in the Association of Chamber of Commerce Executives, serving on both the executive committee and board; the National Association of Membership Development, serving on both the executive committee and board; and the U.S. Chamber of Commerce, as a faculty member for the USCC Institute of Organizational Management.
Jennifer holds a Masters of Public Administration from the University of Houston and a Bachelor’s degree from Texas A&M University. In 2013 she graduated from the U.S. Chamber of Commerce Institute of Organizational Management, as well as earned her Certified Chamber Executive designation from ACCE.
She is involved in the community through her service on the boards of the Spring Valley Athletic Association and the St. Patrick Catholic School PTA.
Duane is the Senior Vice President of Research and Innovation at the Dallas Regional Chamber.
Duane oversees the Research team which is responsible for creating research products that support the Chamber’s strategic priorities of economic development, the talent pipeline, and talent attraction. Duane’s also leads the Chamber’s activities around supporting the launch and growth of innovation activities in DFW by connecting entrepreneurs, innovators, researchers, and the business community.
In 2013, Duane and his team were a Grand Prize Winner in the American Chamber of Commerce Executives Awards for Communication Excellence competition. The prize recognized the Dallas Regional Chamber’s Economic Development Guide as the best chamber publication in the nation. More recently, Duane helped lead the launch of Dallas Innovates, a new online news site dedicated to telling the stories of innovation in Dallas-Fort Worth. The website, dallasinnovates.com, launched in December 2015.
Duane joined the Chamber in August 2009. He was previously employed at the North Central Texas Council of Governments (NCTCOG) for 14 years. There he led demographic and economic data research efforts.
He is a member of the Dallas Area Business Economists and the Council for Community and Economic Research. Duane also serves as a member of the Cedar Hill Economic Development Board of Directors and the Dallas Entrepreneur Center Board of Directors.
He holds a Bachelor’s degree in Geography from Texas A&M University, and a Master of Public Affairs (M.P.A) degree from the University of Texas – Dallas.
Jessica is the Senior Vice President leading the Dallas Regional Chamber’s Talent Attraction initiative, one of the Chamber’s most important efforts of the past several years, marketing the Dallas Region to attract and retain workers from around the world.
In this role, Jessica and her team lead Say Yes To Dallas, the Chamber’s national communications and marketing campaign, aimed to share all the reasons why the Dallas Region is a great place to start or continue a career, to raise a family, and to experience a high standard of living all at an affordable cost.
Jessica joined the Dallas Regional Chamber in 2005 in the Information and Research Department where she was responsible for producing the Dallas Economic Development Guide and providing research analysis to DRC members and departments. In 2007 she joined the Economic Development department, leading corporate recruitment efforts for companies considering a move or expansion to the Dallas Region. During her tenure at the DRC, Jessica has completed many economic development projects, including AT&T, Golden Living, GKN Aerostructures, Fiesta Restaurant Group, Neovia Logistics (formerly Caterpillar Logistics), Toyota Motor North America, Kubota Tractor Corporation, Jacobs Engineering Group, and more.
For 3 years prior to joining the DRC, she was employed at the North Central Texas Council of Governments where she was responsible for economic data research efforts, supporting agency departments, local governments, and the general public. She holds a bachelor’s degree in Political Science from Midwestern State University and a Master of Public Administration (M.P.A) degree from the University of North Texas.
Sarah Carabias-Rush leads the Dallas Regional Chamber’s efforts to raise the Dallas Region’s international profile. She actively markets the region as a prime location for U.S. and North American headquarters and corporate facilities.
Sarah has worked at the Dallas Regional Chamber since 2003, with increasing responsibility in the areas of economic development, technology and healthcare industry programming, and international business recruitment. She led the Chamber’s efforts to recruit major corporate headquarters to the Dallas Region, including Toyota Motor North America, ACTIVE Network, Hilti, Omnitracs, and Kubota. In addition, she played a key role in recruiting operations for Panasonic, Hexaware Technologies, Liberty Mutual, Kohl’s, and other well-known organizations to the region. Sarah earned her B.A. in international studies, sociology, and Spanish from Austin College. She and her husband became proud parents in August 2015.
As Vice President, Strategic Initiatives, for the Dallas Region’s largest business association, Kelle Marsalis works with companies to build relationships among DRC members and provides opportunities for companies to grow their businesses and develop talent. She leads a program of work for the Dallas Regional Chamber that oversees involvement opportunities, management of the governance process and governing board, and implementation of the DRC’s strategic priorities. In 2015, Ms. Marsalis led the Committee for the Future, engaging business and community leaders in creating the DRC’s next 5-year strategic plan, Building Tomorrow Together. In the past 6 years with the Dallas Regional Chamber, Ms. Marsalis also focused on communication and programming for economic development and membership investors, high-level investor thank-you programs and teams providing member engagement and events. She implemented and led the Small Business Initiative for the DRC for 5 years, increasing involvement of small and mid-size companies by over 250 percent in its first year.
Ms. Marsalis has worked with leading business organizations for 10 years. In 2007, while serving as a Director, she led the Stillwater (OK) Chamber of Commerce to be named Chamber of the Year by the Association of Chamber of Commerce Executives (ACCE). She currently serves as an advisory council member for ACCE and a member of the Chamber of the Year committee. In 2009 she worked with 6 counties to create and implement a stand-alone regional young professionals’ organization in Northern Illinois. And in 2010, she earned her certification with Institute for Organizational Management from the U.S. Chamber of Commerce at Loyola Marymount University in Los Angeles, CA. Ms. Marsalis served as a class advisor 3 years at two Institute sites and continues as a West Board of Regents member, elected as Chair of the 2017 West Board of Regents.
Ms. Marsalis and her husband, Van, are graduates of Oklahoma State University and reside in downtown Dallas.
Nicole joined the Dallas Regional Chamber in December 2016 as the Vice President of Events. In this role, she oversees 200+ yearly events.
Prior to joining the DRC, Nicole worked at Crowdsource, the events division of The Dallas Morning News, on community-facing events like The Dallas Festival of Ideas, Actions Speak Louder forums, Aurora, EarthDay Texas, editorial initiative The Pulitzer Prize Centennial Celebration, and One Day University.
From 2006-13 she worked as a tour manager across North America for William Morris Endeavor and Harpo Productions on Oprah Winfrey’s The Life You Want Weekend and on the largest women’s event in the world, Women of Faith.
Nicole holds a Master of Divinity from Golden Gate Seminary and Bachelor’s degree from Baylor University. She volunteers in Dallas with YoungLife Capernaum and is active at Shoreline Church.
Lanet is the Vice President of Education and Workforce for the Dallas Regional Chamber. She coordinates the Chamber’s public education policy efforts, supports various education initiatives and serves as the Chamber’s liaison with Dallas ISD and other public education entities.
On the state level, Lanet serves as Vice Chair of the Texas Long-Range Plan for Public Education and on a statewide Pre-K policy collaborative. Locally she serves on the Leadership ISD Board of Directors, Early Matters Policy Council and Alignment Council, Commit! Partnership Educator Effectiveness Task Force, Dallas ISD P-TECH Impact Board, Urban Teachers Leadership Council, the UTD Teacher Development Center Advisory Committee, and as facilitator of the Richardson ISD Strategic Plan Student Learning Design Action Team.
A long-time area advocate for public education, Lanet served for 18 years as an elected member of the Richardson ISD Board of Trustees. Lanet is a graduate of Leadership TASB (Texas Association of School Boards) and earned the designation of Master Trustee. Lanet is also a graduate of Leadership Richardson and serves as an elder at Preston Hollow Presbyterian Church. She is actively involved in state and national public education advocacy organizations, as well volunteering extensively in Richardson and Richardson ISD. She has been awarded the Texas PTA Life Membership and the National PTA Life Achievement Award, and was named 2017 Education Outstanding Woman of Today by the Richardson Altrusa Club.
She holds a degree in journalism from Oklahoma State University and has worked professionally in the areas of media relations, crisis communications and education advocacy.
Diana serves as Vice President of Member Engagement and works closely with existing top investors and members to communicate the value of membership, opportunities for engagement in DRC programs and oversees the coordination and asks of the membership to identify potential sponsorship opportunities for all events and programs.
Diana is a graduate from the University of Houston. She has also received her certification in the Institute for Organization Management with the U.S. Chamber of Commerce Foundation.
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