Our Annual Meeting, presented by Jacobs, is the Dallas Region’s premier business event, convening top professional and community leaders.

You’ll hear a keynote conversation between Bob Jordan, Executive Vice President and Incoming CEO of Southwest Airlines Co., and Melissa Reiff, former CEO and Chairwoman of The Container Store, as well as insight from our region’s top business leaders, public officials, and leading community partners.

We hope to see you Tuesday, January 25 at the Morton H. Meyerson Symphony Center.


Your safety is our top priority. Before you go, bring your mask, leave plenty of time to arrive, bring your proof of vaccination or negative PCR COVID-19 test, and ID, and if you’re not feeling well, please stay home.

If you have registered on behalf of another guest, please pass this information along. It is your responsibility to inform your guests of the safety policy and ensure they are prepared prior to entry.


    Arrive early and come prepared. Allow ample time for travel, parking, COVID-19 check in and seating.

  • Location

    Morton H. Meyerson Symphony Center | 2301 Flora St., Dallas, TX 75201

    A map and driving directions can be found on the Morton H. Meyerson Symphony Center website.


    Self-parking is available for $15 in the HALL Arts Parking garage off Ross Ave. Valet parking for the Meyerson is available for $25 at two locations. One, near the Meyerson Main Entrance on Flora Street and two, the valet parking circle on the lower level of the Meyerson accessed at Pearl and Munger or the Woodall Rodgers service road. Additional parking options may be found on the Meyerson’s website.

    We highly recommend using DART or a ride-sharing service.

  • How are we ensuring guest safety?

    We are working with our trusted partners, the Dallas Symphony Orchestra, caterer, valet parking team, and temporary staff, to ensure the safest possible environment for all guests. To that end, we have several protocols in place and will be updating details in the upcoming days on our website.

    All guests are required to provide PRINTED proof of a negative PCR COVID-19 test within 72 hours of the event OR full vaccination prior to entering the venue. At-home test results will not be accepted. Alternatively, guests can be fully vaccinated against COVID-19 (at least two weeks after final dose) and provide proof of vaccination – either the original vaccination card, a printed copy of the vaccination card or digital version with proof of ID. Everyone 5 years and older is recommended to receive a primary series of a COVID-19 vaccine to be considered fully vaccinated. For persons 18 and older, a primary series consists of:

        • A 2-dose series of an mRNA COVID-19 vaccine (Pfizer-BioNTech or Moderna), or
        • A single-dose COVID-19 vaccine (Johnson & Johnson’s Janssen vaccine)

    It is your responsibility to inform your guests of this safety policy and ensure they are prepared prior to entry.

    Masks will be required throughout the event for all guests when not actively eating or drinking.


    After parking, enter the Meyerson and find the Renaissance Foyer for COVID-19 check in. You will be asked to show either your vaccination or proof of a negative PCR COVID-19 test prior to showing your digital or hard copy ticket. In the foyer, you will have the opportunity to create a nametag before being directed to the concert hall. Coat check will be available near registration.


    Beverages and heavy hors d’oeuvres will be served during the Happy Hour (5:45 – 7:00 PM). Please note, food and beverages are not allowed in the Concert Hall and will not be served prior to the program.

  • Who is Bob Jordan?

    Bob Jordan serves Southwest Airlines as Executive Vice President and Incoming Chief Executive Officer. Jordan is responsible for all activities involved in Communication & Outreach, as well as bringing the right People into Southwest Airlines; giving all Employees the opportunity for personal and professional growth; and assuring quality and depth of Leadership throughout the Company. Jordan also oversees the Airport Affairs, Diversity & Inclusion, and Corporate Facilities Departments.

    Jordan joined Southwest Airlines in 1988, and has served in roles including Director Revenue Accounting, Corporate Controller, Vice President Procurement, Vice President Technology, Senior Vice President Enterprise Spend Management, Executive Vice President Strategy and Technology, and Executive Vice President and Chief Commercial Officer. During his time at Southwest he has led numerous significant change initiatives, including the acquisition of AirTran Airways, the development of the new southwest.com e-commerce platform, the all new Rapid Rewards loyalty program, and an enhanced boarding process. Prior to Southwest Jordan worked for Hewlett-Packard as a programmer and financial analyst.

    Jordan holds an undergraduate degree in Computer Science and a Masters in Business Administration, both from Texas A&M University.

    He and his wife Kelly live in Flower Mound, Texas, and have two grown children. They are active in charitable and civic organizations, including Cross Timbers Community Church and Compassion International.

  • Who is Melissa Reiff?

    For more than two decades with The Container Store, Melissa Reiff served in numerous key leadership roles, rising to President in 2006, President and Chief Operating Officer in 2013, and then Chief Executive Officer in 2016 until her retirement in 2021. She served on the company’s board of directors since 2007 and served as Chairwoman through August of 2021.

    Reiff is one of the founding member CEOs of The New York Stock Exchange (NYSE) Board Advisory Council, which proactively addresses the critical need for inclusive leadership. In 2020 she was inducted into The Junior Achievement of Dallas Business Hall of Fame and in 2019 awarded the Texas Trailblazer Award by The Family Place. She has been honored several times for her leadership acumen by D CEO Magazine and was named as one of 25 executives on “The List of People Shaping Retail’s Future” in 2015 by the National Retail Federation.

    Since 2015, Reiff serves on the board of directors of Etsy, Inc. where she is also chair of the compensation committee, and earlier this year joined the Cricut, Inc. board of directors serving on the Audit Committee. She sits on the executive board of her alma mater, Southern Methodist University’s Cox School of Business and is a recipient of the SMU Cox School of Business Distinguished Alumna award. She is a member of the International Women’s Forum and C200, which are invitation-only, women-led organizations dedicated to advancing women’s leadership in business and is also a sustaining member of the Junior League of Dallas.

    Reiff holds a BS degree in political Science from Southern Methodist University.


As of 1/12/2022