The Dallas Regional Chamber (DRC) on Monday, April 20, announced that Emmitt Smith will serve as the chief spokesman of its campaign to connect workers displaced by the COVID-19 crisis to thousands of available jobs in the Dallas Region.
The NFL All-Time Rushing leader, who is also a DRC board member, will appear on billboards and in radio, television, and social media marketing for the DRC’s “Connecting Displaced Workers to Jobs” platform (download complete media kit for audio, video, and graphics). The online portal lives on the DRC’s Say Yes to Dallas talent attraction campaign page and includes listings broken down by sector, including hospitals, pharmacies, grocery stores, food service, and warehouses.
“Dallas has given me and my family so much throughout my career in football and in business,” said Smith. “Some of the very people who cheered so hard for me throughout my career in football are now the ones I’m rooting for to get back on their feet. I’m proud to play a part in bringing awareness to efforts of the DRC and partner organizations to help get the good people of North Texas back to work.”
The website offers listings to individuals who need:
- leads for in-demand jobs;
- access to online courses to upskill into high-demand, well-paying jobs;
- childcare resources for parents involved in essential work; and
- links to help workers to file for unemployment claims.
“There are few people in Dallas whose platform and voice better represent the kind of tenacity and positive spirit that we need to inspire hope right now,” said Dale Petroskey, DRC President and CEO. “The DRC is doing all we can to help our neighbors who are out of work through no fault of their own. Emmitt is the ideal partner to spread the word that better days are ahead and opportunities and resources are just a few clicks away.”
Job opportunities include nurses, pharmacy technicians, shelf stockers at grocers, and delivery drivers. The postings are updated in real-time, and the DRC is working in partnership with the workforce boards of Greater Dallas, Tarrant County, and North Central Texas to reach as many employer opportunities as possible. The Say Yes site continues to function as a resource for companies or individuals seeking to relocate to the Dallas Region.
- WBAP Morning News: Emmitt Smith Named As Ambassador to Dallas Chamber to Help Get Unemployed Back in a Job
- NBC DFW: Dallas Regional Chamber Taps Emmitt Smith for New PSA
- CBS DFW: NFL Hall Of Famer Emmitt Smith Asks You To Say Yes to Dallas
- Fox 4: Dallas Regional Chamber Launches Jobs Campaign to Help Unemployed Amid Coronavirus Pandemic
The DRC jobs initiative was born out of an ongoing collaboration with leaders from the Dallas Citizens Council, Downtown Dallas Inc., and VisitDallas in meetings earlier this month as the COVID-19 crisis began unfolding in Dallas.
Clear Channel Outdoor donated digital billboard space for the campaign’s use through the end of the year.
“Clear Channel Outdoor is proud to work with the Dallas Regional Chamber and Emmitt Smith to lift our fellow North Texans up during these challenging times,” said Jake Smith, Vice President & DFW Branch President of Clear Channel Outdoor. “We stand with our community in spreading the word about quality job opportunities and critical resources here in Dallas.”
Employers and workers who wish to learn more about how to post openings or seek positions should contact firstname.lastname@example.org.