The eight propositions endorsed by the Dallas Regional Chamber’s Good for Texans campaign each passed with at least 55% of statewide voter approval during the Tuesday, Nov. 7, constitutional amendment election.
The DRC launched Good for Texans to promote the passage of Propositions 2, 4, 5, 6, 8, 9, 10, and 14 among voters across the Dallas Region. Together, the propositions will enhance Texans’ quality of life, grow Texas’ economy, improve the state’s infrastructure, and lower property taxes.
“This election was important, and Texans delivered. By voting for the eight Good for Texans propositions, Texas voters have made eight great decisions to help secure a prosperous and bright future for us all,” said Dale Petroskey, DRC President and CEO. “Each of these propositions represents an important investment to keep Texas competitive and keep the Texas of tomorrow ahead of our competition.”
The DRC selected the eight propositions because each was a result of legislation the DRC engaged on during the regular session of the 88th Texas Legislature. The Dallas Region comprised an average of 19.2% of the total number of votes cast statewide in favor of the eight Good for Texans propositions.
The campaign launched in mid-October, just before early voting opened on Monday, Oct. 23. It targeted 2 million registered voters in Dallas, Collin, Tarrant, and Denton counties through digital and social media advertising driving to the campaign website— 2023TexasPropositions.com—which featured content explaining why each proposition is valuable to Texas’ future.
Good for Texans campaign ads garnered impressions upwards of 9 million. Time spent on the campaign website by visitors was well above industry average, an indication that there was meaningful engagement with the information they found there.
“I am so proud the DRC launched this campaign and that we were able to be a force for good in this election,” said Matt Garcia, DRC Senior Vice President of Public Policy. “Texas’ historic budget surplus allowed Texas voters to make important investments in our future without new costs to taxpayers—a rare opportunity. The decisions made by voters this November help us ensure Texans of today and future generations enjoy a high-quality life and that our state remains the land of opportunity.”
In addition to web-based and social media advertising, the Good for Texans campaign utilized more traditional mediums. Petroskey penned an article for the Dallas Morning News that was published at the start of the second week of early voting. Before voters’ final opportunity to head to the polls on Tuesday, Nov. 7, a half-page Good for Texans ad ran in the Sunday, Nov. 6, Dallas Morning News paper.
But the DRC did not stop there. Staff volunteered to advocate for the campaign at popular polling sites in Dallas on Thursday, Nov. 2, and election day Tuesday, Nov. 7. Team members worked in shifts to hand out informational flyers that voters could take into the polls and asked them to consider voting Good for Texans.
“Volunteering at polling sites demonstrates the DRC team’s commitment to our mission and leaning into every opportunity we have to help make the Dallas Region the best place to live, work, and do business,” Garcia said.
The Good for Texans campaign was supported by the Good for Texans political action committee. Read about the eight propositions and why they matter for Texas’ future here.
Learn more about the DRC’s public policy and advocacy work. To get involved, contact publicpolicy@dallaschamber.org.