Sam L. Susser, Chairman and CEO of Susser Bank, said the company’s biggest differentiator is its relationship-focused passion for serving business clients across Texas.
“We say at Susser Bank: ‘built to last, not to sell,’” Susser said. “From our entrepreneurial foundation to our laser-focus customer service, the long game is embedded in our DNA.”
How does your company help other businesses become more effective?
Our team believes each client relationship is a partnership. We understand our clients’ businesses and take time to genuinely know the individuals they serve. As a result, our business clients receive caring, responsive service and customized financial solutions that allow them to address today’s needs and scale for tomorrow.
What differentiates your company from others in your industry?
Banking is a commoditized product. What makes the difference is the quality of the service you provide and for how long. The Susser name represents five generations of Texas entrepreneurs, and that means three things for our clients and team members:
- Tenacity, passion, and an entrepreneurial mindset are core ideals we are founded on. We work harder and smarter for all those we serve.
- With a sense of entrepreneurialism comes adaptability and innovation. As our clients’ and team members’ needs evolve over time, we tailor our products, services, and processes to meet them where they are.
- Our CEO and Board members have spent 30-plus years building businesses, raising capital, and dealing with banks as borrowers. The entrepreneurial experience of our Board, combined with the acumen of our highly capable, professional bankers, creates a team that truly is unique.
What do you enjoy most about doing business in the Dallas Region?
The Dallas Region is home to great innovators, entrepreneurs, and institutions making a positive impact in our communities. From Granbury to McKinney, the region is rich in diversity and opportunity. We take great pride in partnering alongside the metroplex’s pioneering leaders and organizations to help Texans flourish.
Why did you decide to become a DRC member?
We deeply appreciate the importance of working together to recruit new businesses to the region. Every company has a duty to invest time and resources to ensure we will continue to be the most attractive region for businesses long into the future.
How has your business changed in the past five years?
Susser Bank has more than doubled in size via organic growth, including new offices in Austin, Dallas, Houston, and San Antonio. We have enhanced the client experience by hiring and developing the very finest bankers, supporting them with best-in-class technology and administrative support.