DRC Member Spotlight: Live Nation

Concerts are back, and music lovers couldn’t be more excited. Dallas Regional Chamber member Live Nation, the world’s leading live entertainment company, discusses the new perks for its premium concert experience.

What new initiatives are you using to entice music fans this summer and beyond? 

Live music is back, and we couldn’t be more excited to say so. After the last few years, music fans have earned a place to congregate and enjoy the magic that live events provide. We’ve initiated an enhanced focus on our premium and season seating programs at our Dallas venues. Whether our guests are entertaining for business purposes or enjoying the music themselves, we provide a seamless concert experience for them from start to finish.

How has the premium concert experience changed post-pandemic?

After not having live music for such a long time, it’s up to us to make sure our guests have the best experience possible. While we continue to provide VIP parking, private venue entrances, VIP club access, in-seat food and beverage service, and other benefits, we’ve also enhanced seating. We have hosted several groups in our new Rock Box at Dos Equis Pavilion, which features couches, western décor, a refrigerator stocked with drinks, tables, an exclusive catering menu, and the best views in the house. The Pavilion at the Toyota Music Factory will also soon be undergoing renovations to provide additional style and comfort, and the Echo Lounge and Music Hall features balcony seating with amazing sightlines and a luxurious private table section. We’ve made these additions to ensure the post-pandemic premium experience is even better than pre-pandemic.

How important is music in getting us back to normal?

Incredibly important. There is a type of music out there for everyone, and it’s wonderful to see the Dallas Region and its multiple venues bring so many people together through music. The last few years have been rough on all of us, but what’s the best way to celebrate? An amazing VIP experience at your favorite artist’s concert.

What upcoming tours can the Dallas Region look forward to? Any surprise performances?

While I can’t speak about any unannounced shows in the pipeline, I can say that as much as fans missed seeing the artists, the artists missed seeing the fans. They are very eager to get back on the road.