by Dave Moore, Staff Writer
The Dallas Regional Chamber hit the ground running in 2017, launching its new international economic development initiative in January. Investors and board members received a preview of the plan in 2016, and a few highlights are listed below.
Building on the recent successes in economic development in the Dallas Region, including 75 corporate headquarters moves to the region in the past five years, the Dallas Regional Chamber looks to tackle the next plain of opportunity: the international market. Currently, the Dallas Region is not well known overseas; those who are familiar with Dallas think of cowboys, oil and gas. The DRC’s plan is to change these perceptions and to raise the region’s profile as a business destination. This won’t be accomplished this by launching ad campaigns on the sides of London’s iconic double-decker buses; but rather by approaching corporate location decision-makers and their influencers through a campaign of regular communication and targeted marketing.
When the Dallas Region looks back in 2020 and the Chamber’s current strategic plan wraps up, the team will feel confident that each of its activities will have supported the development towards the following desired outcomes:
To those ends, the DRC staff spent 2016 building a plan to meet these objectives that recognizes the need to prioritize our resource-utilization and allows for a scalable and highly leveraged plan of work. The team conducted extensive research using a big-data approach to inform our planning process and country-selection. The data is overlaid with a qualitative analysis, and will allow the team to be opportunistic and to adapt to changing global circumstances. So, in short – the country list is not the plan; but rather a guide to help develop a plan of work over the course of the strategic plan period.
The Chamber evaluated key data variables that are strongly correlated to international greenfield investment decisions:
The Dallas Morning News staff writer Jill Cowan wrote extensively of the launch of the Chamber’s new international campaign, including a description of this data analysis and the 10 countries that resulted as the highest potential markets for attracting the U.S. or North American headquarters of international companies.
In 2017, the DRC is now allocating staff and resources to launch the international plan that will scale according to our Tomorrow Fund fundraising efforts. The international economic development staff will begin actively marketing to target companies and their influencers in 2017 and will focus on the following plan elements:
The DRC launched its global rankings report a bit early – at the end of 2016 with our Board and Tomorrow Fund investors. The report measures the Dallas Region against other global metro areas in our target countries and other competitor markets, using 10 indices, metrics and barometers that compare regions’ corporate friendliness, quality of life, excellence of workforce, etc. Dallas Innovates, a leading progressive news site focusing on North Texas business innovations and leadership, covered this report. The DRC will update the board on the progress annually – adding new rankings or changing those included on the list as necessary.
Join the Team!
The Chamber is launching an International Task Force in 2017 to support this program of work. DRC Executive Committee Member, Shin Takahashi, President and CEO of NEC Corporation of America, will chair this effort and report its progress to the Executive Committee of the Board of Directors . Members of the Chamber are invited to advise the DRC staff of interest in serving. Task Force members should have:
Upcoming International Events:
Japan-America Society of Dallas/Fort Worth hosts Japan Update Symposium – February 17th
The DRC is helping the Japan-America Society of Dallas/Fort Worth promote its fourth-annual Japan Update Symposium, which will examine the state of U.S./Japan relations. Included in the discussion will be the recent summit between Japanese Prime Minister Shinzo Abe and President Donald Trump. The symposium is set for Friday, Feb. 17, at the InterContinental Dallas, 15201 Dallas Pkwy, Addison, 75001.
U.S. Commercial Service and the North Texas District Export Council hosts Leveraging Resources to Expand your Exports – February 28th , 8:00 – 11:00 a.m.
Gain insights and knowledge about U.S. government resources to help you level the international playing field. In addition to representatives from the the Small Business Administration, Export-Import Bank and U.S. Commercial Service, a commercial representative from the U.S. Consulate in Sao Paulo will discuss entering the Brazilian market. Register with Bruna Pizzutti (firstname.lastname@example.org) or Sheryl Pickney-Maas (Sheryl.email@example.com). For more information, please click here.
We welcome your questions and comments. To request more information about area businesses or to share an idea, contact us: