By Jennifer A. Schmiel, Senior Vice President of Member Services
I recently had the pleasure of spending some time with Dallas Regional Chamber member Cynthia Pharr Lee, President of C. Pharr & Company.
Cynthia, how would you describe the work you do at C. Pharr & Company?
C. Pharr & Company is an established and well-known PR and marketing communications firm with a reputation for delivering great results while treating clients, colleagues, and community with integrity.
C. Pharr & Company takes a strategic approach to media relations, social media, and marketing, serving clients with professional teams led by savvy, seasoned, marketing communications professionals
Our clients span many industries, including commercial real estate, healthcare, and professional business services.
If you could share in one tweet (140 characters) what clients can expect when they work with you and your team, what would it be?
We are strategic, pragmatic communications counselors for middle market businesses.
You have a diverse client base. Is there one thing that all, or many, of your clients seem to be experiencing or an area they need your expertise in navigating?
Our non-consumer facing clients (business to business companies) are looking for help developing strategies for their social media that will be beneficial for their companies. Social media is constantly changing; new mediums pop-up and you need to know how to effectively integrate them into your communications strategy. We help our clients create a strategy that will make sense, and benefits the company. It’s important for the company to be connected across the organization, leveraging all of the social media platforms in which they engage. Dumping social media responsibility on one person without strategic and content help from others is usually a mistake.
You are very passionate about what you do. What drives you?
First, it’s helping clients take advantage of opportunities and solve problems. When we can work together to execute strategies to help a business achieve success, that keeps me going. Second, I’m driven by the opportunity to develop people. I enjoy hiring new college graduates and helping them learn the industry. Many times they get their wings here and then get hired away, but that’s ok.
You have grown up in your industry in Dallas. What would you say the biggest change you have experienced has been?
Growth and expansion of the region is the biggest change I’ve seen since moving here in 1978. It’s exciting to see the growth in the region, and even more exciting to see the quality of life and the business climate continue to grow as well. I’ve also noticed, as have my peers, that women executives in Dallas are able to successfully combine family and careers, which is not always the case in every community.
What would you say has been constant?
The entrepreneurial spirit within Dallas has remained constant. There is still a frontier aspect in this region, and people are accepted on merit and results, not pedigree.
As someone who has been involved with the DRC for many years, what advice would you give a company considering DRC membership?
Sign up as a member and become an active participant. Get involved in something – leadership programs, events, committees – and contribute.
I got involved early, and the DRC played a role in my leadership development. I served on the Board of Directors, am a graduate of Leadership Dallas, and have a lifetime membership because of my service.
Can you complete this statement?
C. Pharr & Company belongs here because we are a hub of business development for our clients. The Chamber’s resources are a match for us. Our company is a network within itself and helping clients leverage the network of the DRC is great. The DRC is where leaders go to find other leaders.
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